Welcome to the About Page of LIFT Associates
Providing SBIR Proposal Development Services Since 1992
LIFT Associates is one of the oldest and most respected SBIR consulting
firms in the country. Each client gets unique, personlized atttention
specific to their individual needs. LIFT Associates works with both
new comers to the SBIR program, as well as
Many good ideas go unfunded because less worthy ones are better presented.
Preparing a winning proposal is as much an art as it is a science. In
the course of a typical proposal, you must wear many different hats. If
you are new to US Government contracting in general, and SBIR proposals
in particular, you almost certainly need professional help. As one of
the most experienced and successful SBIR participants in the country,
LIFT Associates can help you learn how to:
- Make Bid/No-Bid Decisions. The single most important thing
you can do to increase your chances of winning is to select your opportunities
carefully. The cost of developing a winning proposal is significant.
Time-proven strategies for qualifying potential proposal ideas can help you make
better bid/no-bid decisions.
- Develop Winning "Story Lines." Behind every winning proposal is a good story line. On the
grandest scale, the story line relates the proposed innovation to the broad sweep of technological history and
inflames the passions of the reviewer. On a more mundane level, the story line relates the proposed innovation to
the projected fortunes of the company.
- Feature The Proposed Innovation. Far and away, the most difficult thing for most proposers is identifying,
articulating and presenting the proposed innovation. If you have carefully selected your opportunity and have woven
a compelling story line, the battle will be won or lost depending on how well you present your new idea.
- Develop Practicable Work Plans. Having set an inspiring historical context and persuasively explained the
proposed innovation, you must now put on your bureaucratic hat and convince the reviewer that you know how to
manage R&D activities. You must break the work into logical, manageable elements, each with a clearly
- Create Persuasive Commercialization Strategies. It is very
difficult to win a Phase-I proposal without a well thought-out commercialization
plan; it is virtually impossible to win a Phase-II proposal without
one. Long gone are the days when a letter of interest or an endorsement from another firm
was sufficient to win an otherwise technically sound proposal.
- Present The Right "Look And Feel." First impressions
are critical. Experienced reviewers cull through the submitted proposals
for the dozen or so that merit more careful study. An attractive proposal
(i.e.; one that is well written, laid out and illustrated) has a far
better chance of "making the cut" than one that is indifferently presented.
As you can imagine, preparing a "winning" proposal has a high
opportunity cost. If you are not prepared to take all the steps necessary
to prepare a high-quality submission, you would be well advised to invest
your limited business development resources elsewhere. On the other hand, if you are
committed to making the SBIR Program work for you, LIFT Associates can
help. Take a moment and read what one first-time proposer had to say about LIFT Associates: Testimonial of a First-Time SBIR Participant.
Even very experienced SBIR participants often rely heavily on outside proposal consultants. They do so, because
independent consultants can frequently offer cost-effective solutions to common proposal development needs. Many of
LIFT Associates' clients are regular customers for one simple reason: we save them time and money. Even if you are
quite familiar with Government contract research, LIFT Associates may be able to help you by:
- Qualifying Proposal Opportunities. Producing an SBIR proposal is expensive. Qualifying opportunities is
important not only for controlling B&P (Bid and Proposal) costs but also for insuring a reliable stream of
contract revenues. Implementing and enforcing a Bid/No-Bid process is a critical management tool for firms that
rely wholly or partially on contract R&D.
- Mentoring Technical Staff. Senior scientists often do not have time to train others in the art of
writing proposals. Less senior members of the technical staff often represent an untapped resource of talent ripe
for developing new proposals. The trick is channel this reservoir of expertise and energy into the production of
- Providing Professional Advice. In any proposal development
activity, issues arise that do not have definitive answers. Whether
it is a global one, like setting the story line, or a fairly specific
one, like identifying the innovation, experience may be the only guide. Consulting
an expert can be the best option if in-house experience is limited.
- Reviewing Draft Proposals. Independent review is especially critical when highly experienced and/or senior
proposers work largely on their own. The old adage, "familiarity breeds contempt," is especially true
when it comes to proposals. The pride of authorship can blind even the most experienced proposer to glaring
weaknesses in a proposal.
Is LIFT Associates right for you? Only you can say for sure. Take a moment and read what one very experienced
proposer had to say about LIFT Associates: Testimonial of a Veteran SBIR Participant.
Afterwards, if you think you might be interested, give us a call. We'll be glad to try and answer your questions.